Are there any connections between web design and conversions? Conversion can be about marketing, while web design services are a concept from the development industry. However, this is precisely the case when these two ideas are combined.
Your brand’s reputation and dependability among potential customers can be significantly impacted by your website design. To put things in perspective, it takes visitors more than a minute to form an opinion of your website, and 94% of the time, that opinion is influenced by how your website is designed.
Your website’s navigation must be intuitive and beautiful to keep visitors interested in the content. You can sway some of these convictions by implementing practical web design concepts.
These web design concepts can be implemented and tested for valuable insights. You won’t be able to know which design modifications will work best for your website with your specific audience without testing. Let’s start by discussing some essential web design elements that will increase conversions immediately and sustainably.
Follow Hick’s Law
Hick’s Law is a widely accepted notion that is used by many people for varied reasons, although it is frequently brought up in relation to the concepts of responsive design. The Law, which bears the name of British psychologist William Edmund Hick, holds that the number of options directly affects how long it takes a person to decide.
In terms of web design principles, limiting the options consumers have will increase conversions. In other words, expanding the possibilities lengthens the decision-making process. The navigation bar is the first place that springs to mind when considering how to limit the number of options on your website.
The user will become completely disinterested if there are too many links to choose from. Hick’s Law doesn’t stop there, though. Consider all the critical choices visitors must make on your website, including selecting a navigation link.
Here are a few examples:
Choosing whether or not to utilize the navigation bar or read more
A quick glance through the headlines to decide which blog post to read
Choosing whether to share your content on social media, download your lead magnet, or leave a comment
Choose between placing an order, reading product reviews, or looking through further products
These are only a few of the extra selections that your users must make. It’s common to experience a sense of overwhelm while attempting to decide where to start making these sacrifices. However, there is a quick way to apply Hick’s Law. Installing a full-screen welcome gate on your homepage is all that is necessary.
The user only sees one alternative accessible first since the welcome gate fills the entire screen with a single call to action. They will need to scroll down if they want to see more possibilities. By doing this, you may maintain the functionality of your webpage while reducing interruptions.
When employing Hick’s Law on your website, you need to know which actions are essential for your bottom line. For example, do you want users to opt-in for your lead magnet, or do you want them to put a product or service in their shopping cart? Every single page on your site should accomplish one main objective. The more you can limit your user’s choices, the easier your website will be to use, and your conversions will space rocket.
Leverage The Rule Of Thirds
One of the most crucial web design guidelines to follow is the Rule of Thirds, a well-known photographic rule. According to the Rule of Thirds, a website page or image should be divided into thirds, both vertically and horizontally. The four middle crossroads are typically designated as points of interest.
The most potent image or design is created when objects are placed at these spots. The most important aspects of the website can be placed at these intersections, following the principles and components of web design to draw attention to them and increase conversion rates.
Artists, photographers, and site designers must adhere to the rule of thirds while generating visual pictures. Using a grid of nine intersecting guiding principles, this concept determines where to place the subject matter, typically where viewers’ eyes first land.
It will increase the likelihood that your viewers will engage more naturally with your web pages or images if you place your points of interest in the intersections or next to the display guidelines. The viewer’s immediate attention is on the confluence of the fine lines. On a landing page, you can use this approach to choose where to place your call to action button.
Respect User’s Patience
Alternatively, impatience It appears that people have a brief attention span, especially while using the internet.
Even a one-second delay in page load time causes a 7 percent drop in conversions.
Every second counts when it comes to page loading speed. According to the rules of web design, this implies you should test the speed of your page and fix any problems by using one or more of the following free tools like
- Google PageSpeed Insights
- Pingdom
- GTmetrix
- KeyCDN
- Sucuri
Color Matters
According to designer Tom Kenny, “Color is often an overlooked aspect of web design, yet it can play a huge part in usability and reflect the entire meaning of a brand along with the overall atmosphere of the website.” Color combinations that contrast one another can elicit various emotions and behaviors.
Choose a color combination for your website’s color scheme that expresses the feeling you want to associate with your business. Making a Pinterest board with images that reflect your brand’s goal is a valuable way to achieve this. Then, using the camera icon in the top right corner of the screen, you may submit some of those pictures to Adobe’s Color Wheel.
When you upload an image, an automatic color scheme is created for you based on the colors in the picture. To change the specific colors, you can also reposition the selections. One key point to remember when you’ve established your color scheme will make or break your conversions:
Keep text, headlines, and call-to-action buttons visible and understandable by using contrast. In other words, the components that you want to highlight should be in a color that jumps out from the rest of your website. Your font and button colors should be in strong contrast with the background, such as a white background with black text.
Use 8 Second Rule
The human attention span is 8 seconds; therefore, as a general rule of thumb, you only have that long to grab a visitor’s attention. Yes, it is shorter than a goldfish’s attention span.
When a person initially visits your website, you only have a little time to capture their attention.
The following advice can help you attract attention and increase conversions inside the first eight seconds:
Use a bold, benefit-focused title that is concise and direct.
Use compelling graphics to draw attention to your prominent call to action and communicate the page’s core message or purpose.
Make the signup buttons big, easy to use, and obvious.
Make your writing more alluring and exciting by using powerful words.
Include multimedia content, such as audio, video, or interactive elements.
To make your buttons more enjoyable to click, add mouse-over effects to them, such as changing their color.
Re-engage disinterested visitors with animated exit popups.
Source High-Quality Images
Low-quality photographs are the one thing that may significantly detract from the quality of a blog post or other piece of material.
In reality, a contract can be made or broken by an image. According to research by Bright Local, 23% of consumers are more inclined to contact a business that displays an idea, and 60% of consumers are more likely to explore search results that include photos.
Mainly, you want to avoid bland and useless lifeless stock photos. According to Skyword research, you’ll get 94 percent more views on average if your material has eye-catching graphics!
Use high-quality photos that evoke a sense of intimacy and build favorable associations with the content instead of generic images that lack personality.
Remember that consumers prefer brands they perceive as comparable to their own. You’ll lose visitors if your graphics come across as stuffy or business.
Where to Find the Best Pictures
Here are some of our favorite locations to find high-quality, free stock photography:
- Pexels
- Death to Stock
- StockSnap
- Unsplash
- Superfamous Studios
- Negative Space
- Gratisography
- Little Visuals
- Picjumbo
- Kaboompics
Use Negative Space
Whitespace is frequently referred to as a negative space in web design and development. All the elements on your site are considered positive space, while all the empty space is regarded as negative space. Whatever its name, negative space is beneficial for web design because, without it, a site would be difficult to read and navigate.
Negative space doesn’t just describe the distance between the parts on your website that is more prominent, such as the area between your header and content or your sidebar and content. Additionally, it describes the separation between all of the smaller components on your website, including the spaces between text lines, paragraphs, and even individual letters.
Keeping everything on your website legible, scannable, and easy on the eyes requires paying attention to all forms with negative space. Naturally, all of this results in higher conversion rates.
Create space between various website elements to make your white space dynamic and highlight important aspects. According to studies, this section draws greater interest. Thus your viewer will pay more attention to this portion of your website.
Understanding how your consumer perceives your brand and the content you provide on your website is the key to ensuring conversion. These web design concepts provide a strong foundation for increasing conversion rates, whether creating a new website or making changes to an existing one.
Cliqtechno is a well-known Web Design Kuwait Firm that can assist you with site design and development, which can help with SEO, enhance your brand’s reputation, and ultimately increase sales.